Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that empowers zero- and first-party data and enables GDPR and CCPA compliance. Piano Zero combines the value exchange and identity management tools needed to incentivise and acquire zero-party data and consent, with […]
