There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle. In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone. That’s making it more difficult to run advertisements […]
