InfoSum, a data collaboration platform provider, has launched Platform Sigma, the latest update to its first-party data collaboration and privacy protection solutions, to help companies build and manage their own data clean rooms. Platform Sigma enables full-scale transformation, application, and analysis of first-party data without sharing or movement. Its featherweight software layer can sit on […]
Data clean rooms help marketers gather granular data from different sources and extract value, including profile enrichment, journey analysis, measurement, and activation Amid the death of third-party cookies, a data clean room is one solution to figure out audience targeting. The tech has been gaining pace as it adds refinement and allows brands to partner […]
AppsFlyer is collaborating with Intel to build the AppsFlyer Privacy Cloud, allowing multiple entities to bring their data together. The partnership is based on their business logic, guidelines, and privacy requirements while leveraging a privacy-preserving tech stack, including aggregated advanced privacy (AAP), aggregated conversion modelling (ACM), data clean rooms, privacy preserving cryptographic solutions, predictive analytics, […]
