data activation

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?    Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]

Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation. In today’s digital landscape, data is everywhere, filtered to you through multiple tools, channels and platforms. With so many data […]

Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]