CXM

The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA.

Release 18.5 continues to support Sprinklr’s momentum in the customer service and CCaaS market, with more than 110 new capabilities added to the Sprinklr Service Product Suite.

Tag’s digital infrastructure and services will provide high quality content at speed and scale for creative, a scaled personalisation engine for customer experience management (CXM) dentsu Group announced that it has entered into a definitive agreement with Advent International under which dentsu will acquire Tag Worldwide Holdings Ltd, the global omnichannel digital marketing production powerhouse.  […]

Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]

Imagine having your ecommerce game on-point and falling short because your last mile delivery partner didn’t live up to customers’ expectations. For consumers, customer satisfaction is a package deal, a culmination of all processes and people representing your brand— contact centre agents, delivery assistants, or the social media team. This means that all the vendors […]

Sprinklr, a unified customer experience management platform provider, has become an official partner in the TikTok Content Marketing Specialty that is a part of the TikTok Marketing Partner Program.  Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty helps marketers use Sprinklr to manage, execute, and optimise both […]

Grad Conn, Chief Experience Officer at Sprinklr, in an interview with Martechvibe speaks about the psychology of persuasion, the changing role of the CMO and how to use modern communication tools.

When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]

As part of Dentsu‘s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, […]

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organisations deliver personalised and connected experiences for customers.  The new integrations help marketers […]