Martechvibe asked six martech leaders how they are designing strategies to woo Gen Z and Millennials – the most demanding customers with the highest potential to be brand advocates and ambassadors. Move over Millennials, Generation Z is now the group forming most brands’ target markets. Gen Z is a technology-native cohort with no tolerance for […]
Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]
Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]
