“Here’s what I believe is an uncomfortable — yet indisputable — truth: You are in business to create and nurture your customers. Without customers — and especially without employees to create your products and to serve your customers — you have no business,” says Annette Franz, founder and CEO of CX Journey Inc. A firm […]
Vibha Thusu, Global Head of Marketing and Communications at HIMEL, speaks about differential points in the customer journey for her brand HIMEL. Various dimensions of the customer base for HIMEL, comprising electricians, contractors, or original equipment manufacturers are still on the periphery of engagement on digital channels. Thusu is a strategic marketing communications leader, passionate […]
Leo Dovbenko, CEO and Co-Founder at Yalla!Market shares the critical elements of CX and how Yalla!Market is achieving doorstep delivery of products all across UAE in 15 minutes flat. Leo Dovbenko has 15 years of experience in food tech, retail and HoReCa (hotel, restaurant, café) He has led 15 successful projects alongside three successful start-ups […]
Earlier this year, Coca-Cola replaced its logo with inspiring resolutions for 2021 on its new cans. It was a marketing strategy to inspire positivity and change. The brand replaced the logo entirely. Through its online customisation, users could write custom messages on the cans and send them to their friends and family. During the pandemic, […]
