According to Álvaro Martínez, Sr. Director MENA - Growth Marketing and Pricing, talabat, measurement infrastructure around this bias, making it structural, not just behavioural. The question is always: what channel drives the cheapest CPA versus which channel drives the best user cohort at an acceptable cost. Small semantics, big difference.
As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.
New capabilities empower marketers to activate customer data and create deeper relationships with customers by deploying native, hyper-personalized SMS campaigns via Optimove’s multichannel hub Optimove, a customer-led marketing platform, announced the launch of OptiText, a native, personalised SMS tool, empowering marketers to utilise rich customer data to create, orchestrate, and measure hyper-personalised SMS campaigns at […]
For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
SoundCommerce announced a new partnership with Google Cloud to increase profits and customer lifetime value (CLV) for direct-to-consumer (DTC) brands and retailers. Effective immediately, SoundCommerce is available for purchase on the Google Cloud Platform Marketplace. The SoundCommerce data platform drives profitable growth, customer experience and lifetime value across retail systems and channels — from first […]
