Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]
Customer feedback has always been the top priority, even in the early days firms utilised post asking the consumers for their opinions. About 90 per cent of customers are influenced by positive reviews when buying a product. This means customers form a positive perception of brands that are proactive in collecting feedback. It reassures them […]
Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]
Luminoso announced a series of new capabilities in Luminoso Daylight, the company’s natural language understanding application that offers a fast way for businesses to analyse unstructured text data, such as product reviews, open-ended survey responses, and support tickets. With the introduction of advanced sentiment analysis and a new insights dashboard, Luminoso’s users will be able […]
