customer experience

Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…

Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.

Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.

Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.

As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.

The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.

The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.

Successful change management isn’t about systems — it’s about people. Martechvibe spoke to enterprise leaders about driving this AI transformation by addressing resistance, embedding learning modules, and connecting each role to the bigger vision of customer experience so everyone wins.