customer experience

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

The partnership for AI-driven marketing will provide a comprehensive, streamlined process for first-party data readiness, measurement, and activation.

The expanded collaboration will accelerate marketers’ time-to-value, digital cross-channel messages and no-code web and app experiences

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

Avaya’s product roadmap strategy focuses on the customer journey, ensuring delivery of innovative solutions like AI, automation, and analytics.

The interactive instant messaging features of platforms like WhatsApp are transformative. The capabilities enable seamless, bi-directional experiences, enhancing customer interactions and reducing friction.

Dr Melanie Van Rooy, CMO at Clicks Group discusses the CX challenges in the retail industry and how innovative strategies and emerging tech will create better shopping experiences.

Arcade allows consumers to define and share their design identity by creating their own AI-generated products across a variety of categories.

The Core collection is the first to leverage the new innovative platform Circle, which transforms the way the industry engages, shares, and builds relationships.

Adapting to changing consumer needs and using strategies like incentivising loyalty and personalizing experiences are crucial for retention.