customer experience

Forsta, a customer experience and research technology company, is partnering with Phebi.AI, a voice technology company, to enable research and insights professionals to leverage Phebi’s advanced voice analysis technology across qualitative and quantitative research programs on Forsta’s insights technology platform. Phebi provides voice technology and research-based non-conscious analysis solutions, which combine speech recognition, artificial intelligence, […]

AuxCHAT launches a new customer experience feature called AuxPAY feature. Powered by Authvia’s text payment technology, the TXT2PAY functionality allows AuxPAY users to send payment requests directly through the conversation thread, and the customer can pay simply by texting back a secure four-digit code. “With AuxCHAT, our subscription cost is lower than our previous solution, […]

Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]

Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]

A customer experience (CX) management platform enables businesses to manage, measure, and improve their overall customer experience. To deliver amazing CX across channels and customer lifecycle stages, businesses need a robust technology stack for data collection, management, and analysis. We have compiled a list of CX management platforms to help you achieve the CX goals. […]

Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region.

While making consumer choices, customer experience (CX) will take over price and product as a key brand differentiator. The Customer Experience Live Intelligence Report for 2022, launched on the sidelines of the Customer Experience Live Show Middle East, cites an increased investment in Digital CX. Providing key insights on the regional CX industry, the report states that 60 […]

Speaking at the CX NXT, Alexander Genov, Head of Customer Experience Research, Zappos said appealing to customers’ emotions is more powerful than pricing. When businesses measure its growth by numbers, they can lose sight of their customers as people. But the best customer-centric companies not only put their customers first – they design products and […]

For brands seeking to improve customer experience and increase customer loyalty, the payoff can be huge if they create an emotional connection. Day 1 Emotion is the most important component of the customer experience, and businesses cannot afford to overlook its importance anymore. They should pursue emotional connection as a science, and a strategy. On […]

CleverTap, the user engagement and retention cloud platform, has completed the acquisition of Patch, a unique technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. More importantly, its […]