customer data

Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is the way the brand handles data. Starbucks leadership team includes a head of Global Strategy, Insights and Analytics, which has shaped the brand’s image across the globe, using “methodologies ranging from […]

Customer Experience (CX) and Customer Service have become quite ubiquitous in recent times. Many mistake them to be synonymous, but they aren’t. Customer experience (CX) is fast emerging as a key differentiator and growth driver for a sustainable consumer market base. Gartner defines customer experience as “the customer’s perceptions and related feelings caused by the […]

Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield. So why would a fast-food company invest a rumoured USD 300 million in a “decision logic” technology provider? Because, according to a 2017 Gartner study, companies that fully embraced online personalisation would enjoy a 30 […]

Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]

Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]

IBM Security announced the results of its annual study examining the financial impact of data breaches on organisations. According to the report, the cost of a data breach has risen 12 per cent over the past five years and now costs USD 3.92 million on average. These rising expenses are representative of the multiyear financial impact […]

Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance the customer experience. With organisations harnessing the power of technologies like Big Data, AI, and analytics, marketing has been continually evolving. Enterprises that leverage AI and machine learning have an edge […]

250ok study analysed DMARC implementation across 25,700 domains in 10 sectors. 250ok, an Indianapolis-based email intelligence platform, recently released their report, Global DMARC Adoption 2019, revealing 79.7 per cent of all domains analysed have no DMARC policy in place. By implementing DMARC, brands lower the odds of their domains being spoofed and used for phishing […]

Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour to drive increased sales, generate leads and ensure customer satisfaction throughout. According to research by McKinsey, organisations that harness the power of customer behaviour data to generate behavioural insights, outperform competitive […]

On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]