The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by their first names and wishing them on their birthday or anniversaries. But, that degree of personalisation just doesn’t cut it anymore. Your customers continue to grow smarter, more informed, and demanding. […]
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]
SAP, a market leader in enterprise application software, is hosting the SAP Customer Experience Live on Sunday, October 6 in Dubai, United Arab Emirates. SAP has been helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Their machine learning, Internet of […]
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers To help organisations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising […]
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered why marketers pay attention to positioning ads at specific places? Or how a supermarket is always located at an optimal location from your house? Like other business aspects, organisations take into […]
“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is the way the brand handles data. Starbucks leadership team includes a head of Global Strategy, Insights and Analytics, which has shaped the brand’s image across the globe, using “methodologies ranging from […]
Customer Experience (CX) and Customer Service have become quite ubiquitous in recent times. Many mistake them to be synonymous, but they aren’t. Customer experience (CX) is fast emerging as a key differentiator and growth driver for a sustainable consumer market base. Gartner defines customer experience as “the customer’s perceptions and related feelings caused by the […]
