Customer Data Platforms

Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]

In today’s business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify customer data and provide thoughtful customer experience. CDP’s excel at collecting data about a customer journey, cleansing it and putting it together, offering marketers valuable customer insights to intelligently orchestrate experiences […]