The latest report highlights how internal silos, changing data privacy laws and confusion around what a Customer Data Platform (CDP) does is preventing companies from getting the most from their data. With the CDP space becoming more crowded than ever, there is confusion around what a CDP can and should do – as well as […]
David Raab needs no introduction. The marketing technology consultant was recently in Dubai to speak at Middle East’s first and largest marketing technology summit – Vibe Marketers Fest 2019. Raab, known for his extensive knowledge on marketing technology, coined the word Customer Data Platform in 2013. He spoke about the mistakes marketers make when choosing […]
The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
Are you looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform (CDP) from scratch for data management and integration — buy one and build an innovative solution that drives competitive differentiation. “Organisations investing too much in building or customising systems of record have less funding available for […]
