By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]
Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures. The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]
Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences. Merkle has been tasked with building and executing a performance strategy that helps drive brand […]
Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data from AppsFlyer and Braze. According to the study, these changes include an increase in mobile usage and consumer spending and customer acquisition and retention in the Middle East, presenting a golden […]
Yahoo began rolling out an update to its website last week that aims to make the property more personalised to individual users, giving them the ability to customise a dashboard with their personal interests. The Verizon Media Group-owned company will beta test the redesign with a group of Yahoo Mail users over the next few […]
The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
