Customer Data Platform (CDP)

Adobe Experience Platform offers a single view of customers across every channel, allowing AI to analyse data and deliver actionable insights in real-time.

Unified Profiles and Agent Copilot fill the missing piece for businesses looking to leverage data and AI to deliver consistent customer value across different touchpoints.

CDPs revolutionise marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air on CDP functionality, activation capabilities, and use cases for a seamless digital experience.

Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation.

Marketers can activate their first-party data across partners and platforms from Adobe Real-Time CDP. Furthermore, the integration enables marketers to connect their first-party data with RampID. LiveRamp, a data collaboration platform provider, is integrating its people-based identifier, RampID, with Adobe’s Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud. Through a new LiveRamp app […]

Sprinklr has expanded its partnership with Salesforce, becoming an official Technology Partner and supporting Salesforce’s efforts to meet client demand for an enterprise software platform that helps them bring customer experience data from across digital channels (Facebook, Instagram, Twitter, TikTok, and more) together with CRM data in one place. Together, Sprinklr and Salesforce will enable […]

Salesforce at its World Tour NYC event introduced expanded financial services offerings built specifically for banking, wealth management, and insurance firms. Salesforce for Financial Services now offers more targeted automation and artificial intelligence-powered by Client 360, as well as Customer Data Platform, Intelligent Virtual Assistant, Intelligent Agent Desktop, Customer Service Coordination, and Analytics for Financial […]

Pegasystems introduced Always-On Insights, combining Pega Customer Decision Hub with Celebrus Customer Data Platform (CDP). Always-On Insights brings together Pega’s artificial intelligence-driven engagement engine to optimise each interaction with Celebrus’ CDP that captures and collects compliant first-party customer data in real-time across digital channels. With Always-On Insights, companies can eliminate their dependence on third-party cookies […]

Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]

Fulcrum, a real-time personalisation solution provider, announced its Customer Data Platform (CDP). Using Fulcrum, companies can capture and unify first-party data to create personalised experiences based on the interests and behaviour of every customer. The company uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to […]