customer data

Powered by FullStory's Data Engine, the new capabilities proactively guide teams to a shared understanding of the customer experience while protecting customer data.

How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.

Caller ID Reputation has introduced several products and services as part of its new enterprise solutions business unit. These solutions include the following: DialSmart, allowing users to purchase phone numbers that have been pre-conditioned and designation free for their outbound dialing efforts; DialRight, allowing users to audit their calling lists to confirm leads/consumers on the […]

There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels.

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

Solutions that offer contextual customer data, protect user privacy help brands offer personalised customer care via omnichannel messaging. Brands now have a chance to make good on their brand promise and score points in CX

Merkle released its Q1 2022 Customer Engagement Report and it reflects the current mindset of consumers about data collection and privacy. Do they know that we know they know? While it reminds us of the popular 90’s sitcom F.R.I.E.N.D.S, it also mirrors the consumer sentiment about privacy and data collection. Turns out, consumers, 86 per […]

Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]