customer data

With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…

MiQ Sigma offers a single platform that brings together the components of the programmatic advertising ecosystem, i.e., data, technology, and campaign workflows into one place.

Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.

To help enterprise brands unify fragmented customer data, Amperity has launched an AI-powered tool called Identity Resolution Agent.

The AI-powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance.