customer data

Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.

To help enterprise brands unify fragmented customer data, Amperity has launched an AI-powered tool called Identity Resolution Agent.

The AI-powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance.

Brit clothing brand Ben Sherman has partnered with Ometria for its customer data and experience platform.

Omnisend’s new report indicates that failing to prioritise customers and data privacy erodes consumer trust.

This allows revenue teams to carry out account-based sales workflow and engagement activities by leveraging intent and engagement data from Demandbase One and customer interaction data from Gong.

Powered by FullStory's Data Engine, the new capabilities proactively guide teams to a shared understanding of the customer experience while protecting customer data.

How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.

Caller ID Reputation has introduced several products and services as part of its new enterprise solutions business unit. These solutions include the following: DialSmart, allowing users to purchase phone numbers that have been pre-conditioned and designation free for their outbound dialing efforts; DialRight, allowing users to audit their calling lists to confirm leads/consumers on the […]

There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]