CTV

The partnership reflects Netflix’s commitment to providing advertisers with greater choice and reach, enabling them to tap into a highly engaged global audience that turns to Netflix daily for series and films.

TripleLift’s pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift’s CTV High Impact suite.

Leveraging neuro-contextual, Liz operates like the human brain—recognising patterns, interpreting context, and responding dynamically to user interests, emotions and intentions.

The launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.

Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting.

With an ever-expanding range of content available, CTV viewers are increasingly relying on their TV’s home screen to guide their entertainment choices.

The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement.

Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.