With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.
Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting.
The collaboration integrates Anoki’s ContextIQ with Amagi’s THUNDERSTORM SSAI solution to offer a seamless, non-disruptive way for advertisers to engage viewers during the scenes that matter most at scale.
Netflix continues to shore up its ad-tech offerings, which it calls the Ads Suite, through partnerships with players in the category that have more historic industry know-how and a deeper trove of data signals to draw on.
By embedding commerce activation within existing programmatic workflows, Vudoo and PubMatic are making commerce-enabled advertising scalable, measurable, and accessible.
Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.
As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.
The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimised marketplace for CTV advertising.
Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.
A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]
