CTV

Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

Leveraging EDO’s database of 130M+ streaming ad airings and predictive engagement signals alongside Chalice’s tools, advertisers can make data-driven adjustments to fine-tune campaigns.

The ad server is currently being tested with select CTV and DOOH clients, ensuring it meets the unique demands of these evolving channels.

The Digital Remedy Platform equips marketers to boost outcomes across CTV, programmatic, and key media channels.

DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-party data, and third-party measurement data, to dynamically generate custom bidding algorithms.

Innovid will merge with Flashtalking to create an omnichannel ad tech platform.

This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.

App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and more than 3,000 channels from a single source of access and only pay for installs. AppLovin, a mobile app marketing platform provider, is bringing performance-based buying to connected TV within its mobile user acquisition platform, AppDiscovery. […]