CTV

DV Authentic Attention is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign outcomes measurement to maximise media performance and ROAS.

By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.

The partnership reflects Netflix’s commitment to providing advertisers with greater choice and reach, enabling them to tap into a highly engaged global audience that turns to Netflix daily for series and films.

TripleLift’s pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift’s CTV High Impact suite.

Leveraging neuro-contextual, Liz operates like the human brain—recognising patterns, interpreting context, and responding dynamically to user interests, emotions and intentions.

The launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.

Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting.

With an ever-expanding range of content available, CTV viewers are increasingly relying on their TV’s home screen to guide their entertainment choices.

The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement.