CTV

Leveraging EDO’s database of 130M+ streaming ad airings and predictive engagement signals alongside Chalice’s tools, advertisers can make data-driven adjustments to fine-tune campaigns.

The ad server is currently being tested with select CTV and DOOH clients, ensuring it meets the unique demands of these evolving channels.

The Digital Remedy Platform equips marketers to boost outcomes across CTV, programmatic, and key media channels.

DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-party data, and third-party measurement data, to dynamically generate custom bidding algorithms.

Innovid will merge with Flashtalking to create an omnichannel ad tech platform.

This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.

App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and more than 3,000 channels from a single source of access and only pay for installs. AppLovin, a mobile app marketing platform provider, is bringing performance-based buying to connected TV within its mobile user acquisition platform, AppDiscovery. […]

This release enables advertisers to address growing challenges and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner DoubleVerify, a platform provider for digital media measurement, data, and analytics, has launched a solution to verify viewability on connected TV (CTV). This expansion of viewability enables […]

There are dramatic variances in rates of continuous play, driven by the combination of TV set model, streaming device, and publisher app being used. How does it affect advertising? Did you know that on an average, 8-10 per cent of overall streaming impressions were delivered when the TV was shut off? GroupM, WPP’s media investment […]

34 per cent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming VuePlanner, a contextual, data-driven YouTube campaign performance solution, announced the extension of its capabilities to connected TV (CTV) on the entertainment platform. “As we launch for CTV, there are nearly 5 […]