CTV

Through this integration, Axis now conducts real-time traffic scanning using HUMAN’s advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served.

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

Mobian's AI-powered platform is designed to move advertisers beyond legacy approaches, pairing creative and context in ways that deliver measurable outcomes across every screen where FOX engages audiences

By deepening publisher integrations through Direct Access and driving adoption of IRIS-enabled contextual solutions, Viant is helping define the future of addressable advertising in CTV.

Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.

JointCommerce bridges the gap for regulated industries with a managed SaaS platform that combines programmatic ad technology, A21+ consumer data, and hands-on campaign management in a compliant environment.

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

The acquisition will help evolve the media buying process for advertisers and improve Spectrum Reach’s delivery of innovative marketing solutions to its clients across the United States.

With this partnership, Wurl’s BrandDiscovery-enabled supply will be available via direct oRTB in a DSP, aligning with Viant’s supply path optimisation initiatives by streamlining access to premium inventory.