CTV

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

The acquisition will help evolve the media buying process for advertisers and improve Spectrum Reach’s delivery of innovative marketing solutions to its clients across the United States.

With this partnership, Wurl’s BrandDiscovery-enabled supply will be available via direct oRTB in a DSP, aligning with Viant’s supply path optimisation initiatives by streamlining access to premium inventory.

By coupling Perion’s AI-powered creative optimisation and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus’ SalesLink for Auto delivers custom reporting tailored to the KPIs that matter most to the advertiser.

By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.

DV Authentic Attention is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign outcomes measurement to maximise media performance and ROAS.

By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.