Customer Relationship Management (CRM)resonated for almost two decades, however, it is time to move ahead Today, marketers are striving to give customers a superlative ‘experience’ and not just manage the ‘relationship’. Enter CXM Exit CRM. Marketing can no longer operate in silos. CX-driven marketing requires behavioural data (social, web, media), CRM, After-sales, Financing, and so […]
CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]
