HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can now discover new integrations and connect their tools, teams, processes, and data with a single, connected system. “We’re dedicated to delivering an open platform that makes it easy for our […]
Salesforce, the global leader in CRM, announced that for the fourth consecutive year, Salesforce has been named a Leader by Gartner Inc. in its 2019 Magic Quadrant for Digital Commerce. “Brands need an AI-first commerce platform to deliver the premium digital commerce experience that the market demands,” said Mike Micucci, CEO, Salesforce Commerce Cloud. “With Salesforce […]
Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to drive sales […]
Salesforce is in talks to acquire software developer ClickSoftware Technologies for around USD 1.5 billion. Salesforce, the global leader in CRM, announced that it had signed a definitive agreement to acquire ClickSoftware, a leader in field service management solutions. The addition of ClickSoftware will enhance Salesforce Service Cloud’s leadership as the #1 service platform, empowering […]
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]
Salesforce, the global leader in CRM, announced that Gartner, Inc. has, positioned Salesforce as a Leader in its 2019 Magic Quadrant for Multiexperience Development Platforms (MXDP). “The Fourth Industrial Revolution demands every company meet their customers and employees, wherever they may roam,” said Sarah Franklin, EVP & GM of Platform, Trailhead & Developers at Salesforce. “Salesforce […]
HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]
Salesforce, the global leader in CRM, announced that the company was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019. Salesforce’s Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalise and engage their customers across every touchpoint. […]
CRM and Marketing Automation may seem the same, but actually, they serve two distinctly different purposes. Confused between CRM and Marketing Automation? You are not alone. Some of the biggest companies mix up the two often. So understanding the difference can give you that edge over others Begin with the most essential, defining the two […]
Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
