CRM data

Sprinklr has expanded its partnership with Salesforce, becoming an official Technology Partner and supporting Salesforce’s efforts to meet client demand for an enterprise software platform that helps them bring customer experience data from across digital channels (Facebook, Instagram, Twitter, TikTok, and more) together with CRM data in one place. Together, Sprinklr and Salesforce will enable […]

Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]