TLDR: Recommendation engines can help analyse and predict whether a particular user would prefer a product or not, based on the particular user’s profile and its historical information. Using ML algorithms, a recommendation engine has also proved to improve the business decision making processes and quality. Businesses now are seeking different ways to connect with […]
Splashlight Studios, a eCommerce digital solutions provider has raised Seed funding of $1 million from Eagle Ventures, a Dubai-based fund managed by Adit Mehta and Hitesh Ajmera. Backbay Advisors was the financial advisor to Splashlight Studios on the transaction. “The Seed fund is a great vote of confidence for Splashlight Studios and highlights the progress […]
Discussing how MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns The past year has been dominated by insights and developments of the COVID age, but another potentially industry-changing dynamic has seen tremendous growth – the power of synergies. It is the additive effect of two or more media working together to […]
