Conversational Commerce

The acquisition of Reward directly strengthens Rezolve AI’s core Brain Commerce platform, embedding AI-driven discovery, engagement, transaction and loyalty into a unified operating model.

As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.

The solution introduces new prebuilt and configurable agents that are developed using Google's latest Gemini models and can be quickly deployed in days.

Loomi Connect brings a brand’s ecommerce search intelligence directly into ChatGPT and other conversational AI platforms.

Continua users can now search, compare prices, and shop collaboratively within group chats across Amazon, Google, Instagram, and TikTok, simplifying the holiday shopping experience.

Bloomreach’s Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalisation, and conversation inside the shopping journey.

The new Agentic Commerce Protocol (ACP), co-developed by Stripe and OpenAI, provides a framework for retailers and brands to interact with consumers through AI agents and facilitate a seamless, instant checkout experience.

New Gen incorporates the latest AI capabilities with design-forward thinking to create intelligent storefronts that transform how brands serve customers online.

It enables agents to access and leverage live chat on the go and offer immediate support to customers with queries through real-time messaging.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.