Conversational Commerce

It enables agents to access and leverage live chat on the go and offer immediate support to customers with queries through real-time messaging.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Zendesk is also deepening its partnerships with Meta’s WhatsApp and Shopify.

CM.com, a cloud software for conversational commerce provider, announced that it has partnered with WebEngage, a full-stack Retention Operating System, for consumer businesses. This partnership combines WebEngage’s domain expertise in retention and CM.com’s software suite for conversational commerce that empowers marketing, sales and customer service across industries. WebEngage customers can now use CM.com’s communication solutions […]

Consumer repurchase intent when human agents were involved reached 88 per cent, repurchase intent based on chat experiences with no human help was just 11 per cent. Simplr, a human-first, machine-enabled customer experience platform, completed a study of 1,493 consumer brands in May to track trends in conversational commerce and the consumer buying experience. The […]