Solutions that offer contextual customer data, protect user privacy help brands offer personalised customer care via omnichannel messaging. Brands now have a chance to make good on their brand promise and score points in CX
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
Semantics is the study of meaning, reference, or identifying context and uncovering the truth. In semantic advertising, ads are created based on the value of the webpage on which the ads will be hosted — marketers identify and advertise on websites whose content has a semblance to the product that needs to be advertised. Semantic […]
