contextual targeting

The expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV.

Context Engine is designed to help publishers monetise their programming more effectively, such as differentiating content and unlocking previously blocked budgets, while maintaining full control over their inventory classification.

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments

Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, for $150m (£111m). OpenSlate’s solutions provide insight into the nature and quality of ad-supported content […]

As a post-cookie alternative, contextual is gaining traction. But as we backtrack to targeted advertising, questions linger. Is it as effective?  Kasper Skou, CEO and Co-Founder, Semasio, believes it is a positive move that shifts the onus from publishers to advertisers. He speaks about two approaches of contextual targeting: top-down, based on the actual content […]