content marketing

Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics.  Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]

Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]

SkipCash, a mobile payment technology company, providing innovative and contactless mobile payment solutions to provide a safe payment service for individuals as well as merchants. SkipCash is the innovation of Qatari entrepreneur Mohamed Abdulaziz Al-Delaimi. He devised a product to meet the local fintech sector requirements and fill in digital payments gaps, decreasing the dependency […]

News Corp have forged a deal to purchase Investor’s Business Daily for USD $275 million. The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, News Corp said in a press release announcing the move. Elaborating on the motives behind the acquisition, Murdoch-owned News Corp pointed to the Investors.com […]

Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data from AppsFlyer and Braze. According to the study, these changes include an increase in mobile usage and consumer spending and customer acquisition and retention in the Middle East, presenting a golden […]

The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]

Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state.  Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]

Senhasegura, privileged access management (PAM) platform has just received the Gartner Peer Insights ‘Customers’ Choice’ seal for Privileged Access Management (PAM), awarded to products that have been appointed by their own customers and users with the best ratings, in free choice with the curatorship of Gartner. In this 2021 edition, the Privileged Access Management (PAM) […]

Keeping in mind the increased usage of online channels and social media, B2B marketers prioritise an advanced content strategy for 2021. Despite various blockers and technical challenges associated with content marketing, most marketers are focusing on their content strategy.  Content has remained a critical investment area for most brands amid the pandemic. Earlier, social media […]

With human-centric approaches and genuine communication, businesses can come out successful from this phase With the increasing market uncertainty, brands are forced to rethink their business plans and market strategies. During a sensitive period, people positively look for content that provides them with a sense of trust and confidence – which can distract them from […]