Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
Using an account-based approach to business-to-business marketing can help companies build stronger relationships with their ideal clients. However, it is imperative you choose the right ABM strategy.
Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]
Dash Hudson announced that TikTok has named it a founding partner of its Content Marketing speciality. It enables the development of three proprietary tools that are vital for brands to master their TikTok strategy and win on the platform. “At TikTok, we are always looking for ways to make it easier for brands to develop […]
Sprinklr, a unified customer experience management platform provider, has become an official partner in the TikTok Content Marketing Specialty that is a part of the TikTok Marketing Partner Program. Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty helps marketers use Sprinklr to manage, execute, and optimise both […]
Hootsuite, the social media management platform announced that it has joined the Content Marketing speciality within TikTok’s Marketing Partner Program, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimise their […]
Digital marketing and branding agency LaneTerralever is acquiring Convince & Convert, a content marketing and customer-experience platform. By combining the practices of the two agencies, companies will be able to access the full scope of services needed to guide the customer experience journey, from initial insights and strategy to a complete portfolio of creative executions, […]
Semrush, an online visibility management and content marketing SaaS platform, announced that for a limited period of time it would offer certain Amazon Alexa Internet paid users a free subscription to its Trends traffic tools. To claim free access to Semrush traffic tools, Alexa Internet users may simply follow a link, fill in the survey […]
Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics. Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]
