Consumers

Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.

Reedev Taneja, the International Head of Analytics and MarTech at TBWA, spoke about the wave of consolidation, and marketing opportunities that come with super-apps.

“Balancing the utility of AI with user privacy would be interesting to see in the coming times,” says Ishan Singh, Director of Engagement and Retention at OSN+, talking about changing consumer expectations in the streaming industry.

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities.

Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]

According to analysts, department stores and other retailers dependent on clothing sales face a gloomy 2023 and may shutter more locations. The apparel market has declined over the last several years as etiquette has allowed more casual attire for work and special occasions, and the US middle class has shrunk. Apparel and footwear have grown relatively […]

During a year of persistent inflation and economic woes, ad-supported streaming is showing its potential. Over half of respondents to Hub’s survey said they would be willing to consume ads to save a few dollars, a level of interest that has seen little fluctuation this year. Streaming platforms have increasingly taken to ad-supported business models […]

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?

Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.