The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
AI-generated marketing is everywhere, and consumers are increasingly calling it out. But this isn’t a rejection of AI itself; rather, it’s what standards marketers are willing to sacrifice in the name of speed and scale.
CBUAE Governor outlines domestic economic recovery and enhanced consumer protection measures in 2022 Khaled Mohamed Balama, Governor of the Central Bank of the UAE (CBUAE), met Chief Executive Officers (CEOs) of national and foreign banks based in the UAE recently. Hosted by the CBUAE, the UAE Banking System CEO Forum facilitates dialogue and the exchange […]
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet, announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet. The partnership will service more seamless transactions for advertisers and facilitate greater transparency and control for […]
THE RISKS AND OPPORTUNITIES ARE EVOLVING AS QUICKLY AS THE RAPID POLITICAL AND POLICY CHANGES A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety. As policy shifts, political winds, and the global pandemic impact advertising, brand safety opportunities and risks […]
