Consumer Engagement

EnTribe, the first-of-its-kind SaaS platform for community and content development, announced the results of a proprietary survey designed to highlight how the implementation of user-generated content (UGC) within brand marketing initiatives can positively impact consumer engagement and purchasing decisions. The heightened consumer demand for authenticity and representation from brands has phased out the traditional influencer […]

Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI.  Customer attention spans are declining, and in this age of information overload and connected technology, […]

One of the many benefits of ecommerce is that it provides retailers with access to a global market But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and shopping habits differ across countries. As a result, businesses simply cannot adopt a ‘one […]

Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]