Consent

WhatsApp usernames may improve privacy for users, but for marketers, they also mark the start of a handle-first, consent-led and platform-controlled messaging era.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]