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Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology

News

Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology

Magnite announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]

Staff Writer

July 06, 2021

Lotame Launches Lotame TV, a Connected TV Offering

Immersive Technology

Lotame Launches Lotame TV, a Connected TV Offering

Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]

Staff Writer

August 07, 2019

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