The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.
Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.
Powered by insights from Samsung Smart TVs, TotalView gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement.
Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting.
The collaboration integrates Anoki’s ContextIQ with Amagi’s THUNDERSTORM SSAI solution to offer a seamless, non-disruptive way for advertisers to engage viewers during the scenes that matter most at scale.
The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimised marketplace for CTV advertising.
Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.
This release enables advertisers to address growing challenges and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner DoubleVerify, a platform provider for digital media measurement, data, and analytics, has launched a solution to verify viewability on connected TV (CTV). This expansion of viewability enables […]
Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]
34 per cent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming VuePlanner, a contextual, data-driven YouTube campaign performance solution, announced the extension of its capabilities to connected TV (CTV) on the entertainment platform. “As we launch for CTV, there are nearly 5 […]
