connected TV

Agentiv is part of LG Ad Solutions’ broader efforts to incorporate AI tools into its advertising technology framework to improve workflow automation, collaboration, and data accessibility.

Through this collaboration, local linear TV inventory is available through Magnite's ClearLine platform, where buyers can discover, package, and activate video ad campaigns.

CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.

The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising’s self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget.

Through this integration, contracted data partners can streamline analytics, enhance planning, and make more informed media decisions—all within Databricks’ governed, privacy-first environment.

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

By combining Causal's data-driven strategies with OpenX's transparent, high-performing marketplace, the partnership proves that advertisers can achieve measurable efficiency gains without sacrificing scale or quality.

Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.

By combining Innovid’s outcome-based measurement with AdRoll’s cross-channel platform, marketers gain continuous visibility into how CTV contributes to reach, frequency, and measurable outcomes.

Social Sync is compatible with assets from Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and X, and is fully integrated across LG’s owned-and-operated inventory and premium content partner network.