connected TV

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyse placements by genre with the same flexible single-select, multi-select, or ‘select all’ functionality.

Integrated with IRIS_ID, Seedtag helps advertisers reach audiences on a greater scale and with clearer program-level targeting across streaming inventory.

By enriching Annika with app-level supply data, Marketing Architects reduces reliance on black-box verification methods and sets a new standard for optimised, outcome-driven CTV campaigns.

tvScientific’s outcome-based CTV platform will be integrated directly into Pinterest’s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.

This collaboration combines PubMatic’s AI-powered infrastructure and premium inventory, Untapped Growth’s collective buying power for independent agencies, and tvScientific’s patented performance TV measurement platform.

Together, Untapped Growth and FreeWheel are working to bring equitable access to media and transparent pricing to independent agencies and mid-sized brands.

The integration pipes MNTN performance data directly into Northbeam, enabling customers to track CTV’s contribution to conversions, new customer acquisition, and the performance of other media, all in one third-party platform.

Agentiv is part of LG Ad Solutions’ broader efforts to incorporate AI tools into its advertising technology framework to improve workflow automation, collaboration, and data accessibility.

Through this collaboration, local linear TV inventory is available through Magnite's ClearLine platform, where buyers can discover, package, and activate video ad campaigns.

CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.