connected TV

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.

FreeWheel’s Video Content Report gives buyers a clearer, more reliable view of where campaigns ran across premium streaming environments.

FRAME Attention is available in two bundles, one for mobile in-app video and one for CTV, the two screens where video attention is most concentrated.

The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.

The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.

Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.