ComScore

The ANA announced that it is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and to deliver an […]

Media measurement and analytics company ComScore published a report exploring the future of app measurement and app tracking transparency. The report provides critical insights for publishers and advertisers navigating privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. The past several years have seen significant evolution in both the web browser environment and the […]