CMOs

With a heavy reliance on Turkey marketing leaders for brands to be able to scale businesses, here are our top CMO picks. Turkey’s annual inflation jumped more than expected to a two-decade high of 54.4 per cent last month. Turkey has seen a significant increase in business investments in the last few years. And with […]

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines.

Optimising martech –  managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]

CMOs in Israel are looking to build more scalable marketing operations. Here are our top picks of CMOs in Israel who are focused on result-driven strategies.

The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]

Moving Minds, a global marketing agency, recently announced the launch of ‘Growth as a Managed Service,’ a more agile, outsourced model for CEOs and CMOs to deploy multi-channel marketing and growth initiatives.  The new AI-powered offering provides companies with the ability to rapidly access the marketing talent needed to support high rates of growth and […]

Emplifi, the unified customer experience platform, recently announced the launch of Emplifi Social Commerce Cloud, offering industry-first social commerce capabilities for CMOs, eCommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms. The innovative, first of its kind platform delivers a full suite of solutions to enable […]

Adjusting to a new normal, the CMOs and heads of marketing agree that businesses are now doing more than merely paying lip service to customer empathy, while being innovative If Covid-19 has done one thing for business, it is an accelerated shift to a not only digital-first, but people-first mindset. And for marketers, the lack […]

BrandMaker, a provider of Marketing Operations and Marketing Resource Management solutions, announced the final in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed that marketing executives who plan to increase their spending in marketing operations the most in 2021 want […]

The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]