CMO Council

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels.

Consumers overwhelmingly prefer to do business with companies that make authentication both simple and safe, according to a survey of 2,000 consumers by the BPI Network and CMO Council. Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according […]

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimise Resources and Focus on Digital and Ecommerce SAN JOSE,– “The Times They Are a-Changin” may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media buying sectors […]

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth […]

It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]