Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
Metaverse promises to revolutionise the way users shop and socialise. But not everyone is optimistic. Virtual space with advanced gadgets that might one day allow people to smell, or even feel the products on the virtual shelf is hoped to be the metaverse. The virtual world is already on the path of a business-focused Web […]
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
