challenges

Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.

GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]