brands

From across AI, brand experiences, advertising, and the creator economy, here are 10 takeaways inspired from SXSW.

The AdManager by RTL AdAlliance is designed to evolve collaboratively with advertising partners to continuously adapt to market needs.

Brit clothing brand Ben Sherman has partnered with Ometria for its customer data and experience platform.

Within a month of leveraging Google’s ad ecosystem, Nativex has recorded an increase in visibility and sales.

APRW has added Sterra, Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group) to its client portfolio.

The customer success function is the leading indicator of what a company can expect to face in the market among its competitors, prospective customers, and partners.

Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.

Fjord Trends 2022 dives into five human behaviours and trends bound to affect society, culture and business: Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the […]

TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]

From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]