brand safety

Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement.

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

IAS Brand Safety and Suitability Measurement for Kwai utilises responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale.

IAS Curation empowers advertisers with actionable data to activate avoidance and contextual targeting strategies across media buys at scale for Google Ad Manager.

This new offering for brand safety provides advertisers with transparency and control over their campaigns by leveraging Zefr's patented AI and ML technology.

In January 2024, DV launched post-bid brand safety and suitability measurement on Meta’s Facebook & Instagram Feeds and Reels.

IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures.

Advertisers can now ensure their physical-world advertisements are in brand-safe environments

Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, adtech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments.

For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]