brand safety

With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

The $27.5 million investment, which is a mix of Series A equity and debt, will accelerate Markup AI’s product development, expand developer integrations, and scale go-to-market efforts globally.

Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.

With DeepContext, Eskimi is setting a new standard for AI-powered contextual advertising, giving advertisers the tools to deliver more authentic, effective, and globally adaptable campaigns.

The platform uses Assembly’s proprietary inventory categorisation, tailored inclusion lists, and suitability controls to give advertisers a safer, more accountable, and higher-performing programmatic environment.

The partnership will enable advertisers with managed accounts to run ads on Nextdoor’s Newsfeed, reaching one-third of US households in brand-safe, suitable environments.

TikTok’s Video Exclusion Lists and Profile Feed Exclusion Lists give advertisers more control over where their ads appear.

Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement.

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

IAS Brand Safety and Suitability Measurement for Kwai utilises responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale.