brand safety

The Zefr-Reddit partnership gives advertisers greater confidence to reach highly engaged communities through advanced AI-powered contextual intelligence.

With Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

The expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

New IAS Pulse solution closes the transparency gap, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build partnerships.

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

The announcement marks a significant milestone in Zefr's mission to bring trusted, actionable brand suitability controls across the major social walled gardens.

New AI-native capability allows marketplaces to operationalise TikTok advertising through the same commerce media infrastructure already powering onsite retail media.