Martech
Social Video Ads are Standing Out, But Losing the Brand
The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.
The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.
Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."
AnyTag will be the first of a suite of solutions AnyMind Group will introduce to the Middle East for individuals and businesses, including brand building, manufacturing, e-commerce, marketing, and logistics AnyMind Group, a company which develops software for individuals and businesses that enable brand building, manufacturing, e-commerce and marketing, has announced the launch of its […]