Big data analytics

Banks are trying to keep up with fintech companies that pursue a more product-oriented approach to implementing AI and selling AI-enabled offerings Turkey’s third-largest private bank, Yapı Kredi, recently automated its customer care, operations, and consumer credit departments utilising RPA. Previously, agents would need to manually gather information from different systems and sources to address […]

Big data analytics is facilitating enterprises to drive effective content marketing campaigns. CMOs now rely on actionable data to drive buyer-centric marketing campaigns. With content becoming a crucial marketing tool, analytics is prompting brand communication to get better outcomes. According to a recent study by Technavio, global content marketing budgets are forecasted to reach $412 […]