Big Data

Triya Govender, Head Of Marketing & Client Experience at Floatpays, talks about the central role of data in creating a more effective, human-centred client experience that drives retention and advocacy. 

The retailers – both offline and online are adopting the data-first strategy towards understanding the buying behaviour of their customers, mapping them to products, and planning marketing strategies to sell their products to register increased profits. The impact of data on decision-making in the retail industry can’t be overstated. In the past, knowledge about their […]

The technical equipment offered by martech and PR-tech international startups for digital communications is already helping to achieve their goals. Using big data to automate PR communications, firms from the UAE are already saving tens of thousands of Dirhams annually. Mostly due to predictable results, no media planning fees, and no specialised agencies. As the […]

With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]

Big data analytics is facilitating enterprises to drive effective content marketing campaigns. CMOs now rely on actionable data to drive buyer-centric marketing campaigns. With content becoming a crucial marketing tool, analytics is prompting brand communication to get better outcomes. According to a recent study by Technavio, global content marketing budgets are forecasted to reach $412 […]

New partners bring data expertise to new verticals and increased support in multiple new regions Hazelcast, the fast cloud application platform, announced the expansion of its channel program to include several new partners that increase the company’s go-to-market capabilities in verticals and regions experiencing strong cloud adoption.  The new partners include DLT Solutions, Teclever Solutions […]

Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]

Data and analytics are central to how modern organisations and governments take decisions and execute plans. Online retailers, companies, governments and tech giants are investing millions in ramping up their ability to collect and analyse data. In these unprecedented times, when companies are struggling to adapt, it becomes all the more important to use data-driven […]

In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]