beauty

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]

Merkle Saudi Arabia, a technology-enabled, data-driven customer experience management company has been selected by AlHokair to deliver its performance marketing strategy across its fashion, beauty and sport retail brands including Decathlon, Aldo, GAP and Flormar in the Kingdom of Saudi Arabia. The appointment follows a competitive pitch designed to consolidate performance marketing for Al Hokair’s […]