B2B

Using an account-based approach to business-to-business marketing can help companies build stronger relationships with their ideal clients. However, it is imperative you choose the right ABM strategy.

With Vervotech’s AI-powered Hotel Mapping, Rehlat will be able to structure their hotel information and, in turn, enhance the customer booking experience. Vervotech, a travel technology company and a B2B accommodation data management disruptor, added Rehlat, Middle East’s leading OTA, to its client list for its hotel mapping solution. Rehlat is one of the fastest […]

Digital River, an experienced global commerce enabler for established and fast-growing brands, announced a major expansion of its cross-border capabilities, including new geographies in the APAC region. This solution offers a single integration to enable brands to ship from 249 markets worldwide using their existing supply chain, or Digital River’s newly expanded logistics network. Digital […]

Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]

Capiter, a Cairo-based B2B eCommerce marketplace that brings together Manufacturers, wholesalers, and retailers on one platform, announced the opening of its new office in Dubai, UAE. The announcement marks the first step in the company’s plan for regional expansion and penetration of Arab markets, and a few weeks after raising an investment of $33 million […]

Aleran Software announced the launch of its Stripe integration capability for its Unified Commerce Platform. The Stripe integration will allow payment processing for online orders across Aleran’s B2B, DTC, and B2C eCommerce solutions. “Now manufacturers and sales agencies who already have an account with Stripe or are interested in Stripe’s payment processing will have a […]

A couple of years ago, email was the most popular B2B medium, followed by eCommerce, and then phone orders. Today, the top two have switched places. And unfortunately, B2B suppliers are failing buyers. New research has found that 52 per cent of eCommerce sites are not fully meeting expectations. As more purchasing has moved online, […]

Aramex’s early adoption of communication APIs and opening new channels for customers elevated engagement and prepared the logistics company for its future expansion   Aramex, the leading global provider of logistics and transportation solutions, was looking for solutions to offer more personalised customer interaction channels in 2018. It operates in over 65 countries with more than […]

Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting Service, he has worked with brands like Coca Cola, HP, Microsoft and many more. In addition, he has written over 15 books, of which the latest one, UPLIFTING SERVICE: The Proven […]

Dynata, the first-party data platform for insights, activation and measurement announced the acquisition of inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata’s mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making. The addition […]