B2B sales

Powered by Vivun’s proprietary Sales Reasoning Model, Ava Assist empowers sellers before, during, and after their meetings—helping them sell smarter, faster, and better.

Copilot Workspace integrates with CRM systems such as Salesforce, sales engagement platforms, and other GTM tools.

With rising CAC and complex sales cycles, B2B companies are exploring partnerships and affiliate marketing as high-impact growth levers. This piece explores trends like ecosystem-led expansion, AI-powered partner management, and how trust-based channels are reshaping go-to-market strategies.

Together, Informa TechTarget and Salesloft will help sellers engage with active buying groups showing demonstrated interest in and genuine need for their solutions.

Val delivers personalised, real-time AI coaching using voice, conversation intelligence and the ValueSelling Framework—helping B2B sales reps close more deals, faster.

The integration with Salesloft lets joint customers track content engagement data, revealing which topics resonate most with target accounts and guiding effective seller actions.

Athean unifies sales data and tools that reps use daily – from CRMs and prospect databases to communication history – into a single platform.

Lead IQ summarises LinkedIn data around prospects' experience, achievements, interests, commonalities, and activities.

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom.  Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]