B2B sales

Together, Informa TechTarget and Salesloft will help sellers engage with active buying groups showing demonstrated interest in and genuine need for their solutions.

Val delivers personalised, real-time AI coaching using voice, conversation intelligence and the ValueSelling Framework—helping B2B sales reps close more deals, faster.

The integration with Salesloft lets joint customers track content engagement data, revealing which topics resonate most with target accounts and guiding effective seller actions.

Athean unifies sales data and tools that reps use daily – from CRMs and prospect databases to communication history – into a single platform.

Lead IQ summarises LinkedIn data around prospects' experience, achievements, interests, commonalities, and activities.

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom.  Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]

To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]

The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]

Experiential activations can help B2B organisations achieve a wide range of goals. Now, opportunities are flourishing for companies that have polished their skills for remote and virtual sales. For B2B experiential marketing is broadly recognised to be a new experience,  however, B2C brands have been executing experiential marketing for years. The similar experiential-activation methods that […]